Trusted by Fortune 500 Teams

AI Role-Playing
Built Into Your Training

Built by the team trusted by J&J, Albertsons, Space Force, and LL Bean to deliver technology at scale.

Request Access See how it works
play-roles.com pharma sales simulation

From scenario to scorecard
in minutes

No actors. No scheduling. No scripts. Just realistic AI-powered practice — on demand.

01
🎯

Choose Your Scenario

Select from pre-built industry scenarios or build your own in minutes. A guided setup walks you through characters, context, and conversation goals — no technical skills required.

02
🎙️

Speak. React. Adapt.

The AI avatar responds in real time using natural voice. No scripts, no multiple choice. Learners navigate the conversation exactly as they would in the field.

03
📊

Get Your Scorecard

Instant feedback on every skill dimension — empathy, product knowledge, objection handling — with specific coaching to improve on the next attempt.

Everything traditional
role-play can't do

🗣️

Natural Voice Conversations

Learners speak naturally. The AI listens, comprehends, and responds with appropriate pushback, questions, and emotion. No typing. No clicking.

Instant Live Coaching

Real-time guidance appears between turns — not after the fact. Learners can adjust their approach mid-conversation, accelerating skill acquisition.

🔗

Embeds Into Any LMS

Launch directly from your existing training platform. Works as a standalone experience or as a REACHUM-powered module inside your full learning stack.

🎭

Configurable Personas

Difficult doctor. Skeptical buyer. Demanding interviewer. Adjust avatar personality, expertise level, and objection intensity per scenario.

📈

Team Analytics Dashboard

Track performance trends across your entire team. Identify skill gaps, top performers, and which scenarios are driving the most improvement.

🏗️

Custom Scenario Builder

A guided self-service builder walks you through a few easy steps. Upload your content, define your characters, and launch a custom simulation — no technical skills required.

Built for high-stakes
conversations

Any role where words win or lose — play-roles.com builds the muscle memory before the moment arrives.

💊

Pharmaceutical Sales

Practice HCP detailing, formulary objections, and clinical data conversations with AI physicians who push back the way real doctors do.

Objection Handling HCP Detailing Compliance
💼

Enterprise Sales

Discovery calls, executive presentations, multi-stakeholder negotiations — practice the full sales cycle without burning real opportunities.

Discovery Negotiation Executive Pitch
🏥

Healthcare & Clinical

Patient communication, informed consent, difficult diagnosis conversations — train clinical staff on sensitive interactions safely.

Patient Comms Consent Empathy Training
🎓

Interview Preparation

Behavioral, technical, and case interviews with AI interviewers calibrated to specific company cultures and role levels.

Behavioral Case Study Executive Presence
Session Scorecard
82/100
Clinical Knowledge91%
Objection Handling78%
Empathy & Rapport85%
Call-to-Action Clarity62%
Priority coaching area: Your close was vague — you asked if the physician had questions rather than requesting a specific commitment. Try: "Can we schedule a follow-up to review the patient outcomes data together?"

Scoring that tells you exactly what to fix

Not just a number. Specific, actionable coaching tied to the exact moment in the conversation where performance diverged.

  • Skill-by-skill breakdown after every session
  • Timestamped call-outs tied to specific exchanges
  • Trend tracking across multiple attempts
  • Manager-ready reports for coaching conversations

Your reps are practicing
on real customers right now

Built by the team trusted by J&J, Albertsons, Space Force, and LL Bean to deliver technology at scale.

Join organizations already using REACHUM technology to train their teams.